The obvious first question; Don’t people just ignore website privacy policies anyway?
1. Boost Customer Trust: If your customers DO come up with a privacy concern they can quickly see it is an issue you have thought about and addressed. This builds trust in a proactive way, the way that matters most.
PIPEDA: Canada’s Major Privacy Requirements
If you are a Canadian company or you collect information from Canadian visitors, then you need to understand PIPEDA: the Personal Information Protection and Electronic Documents Act of Canada.
PIPEDA explains what they consider personal information and delivers ten principles that every business that is active in Canada needs to address.
According to PIPEDA, there are two types of personal information you need to be concerned with:
Customer Information – General data and personal data including financial and address related.
Employee Information – SIN numbers, employment records, and applications & resumes.
PIPEDA talks about very important things if you collect this information like the need for consent before the collection of personal information and how you can use and dispose of this information. PIPEDA also includes audit and compliance procedures.
The good news is the Privacy Commissioner’s website has a guide that walks you through each of the ten principles and how to can handle them. There’s even an archive with examples for each. So as far as the red tape goes this is far from the worst a business has to address, thankfully.
Some of PIPEDA’s ten principles worth spending some extra thought on.
Subscription and Spam
There’s no way around it – If you are collecting emails for a contact list in Canada, you are considered to be collecting personal information. This means Canada’s Anti-Spam Legislation (CASL) which dictates how to gather, maintain and use this type of information applies. This legislation has rules you need to follow regarding consent to join your email list, how you need to provide ways to unsubscribe easily, your data protection and explicit use provisions. Explore their Fast Facts page to learn more and make sure you are doing what you need to be doing to make sure your email marketing is on point.
Cookies track visitor website activity, kind of like an identification card. Cookies can add a great deal to users' website experience through increased functionality, but they also cause user privacy concerns since they do often track personal information. Due to the different types of cookies and the diversity of information they can collect, the Canadian Government doesn’t need you to moderate user’s cookies for them. Instead, this is the website visitor's responsibility to manage their cookie preferences, according to the Canadian regulations. More details can be found on web tracking with cookies on the website of the Office of the Privacy Commissioner of Canada.
Other than the legal obligations of a website owner, privacy is important as someone who engages in online communities in a positive way. Following the rules in this area makes things safer for everyone involved – even if you are never dragged into a legal situation.
CREATE YOUR OWN TERMS & CONDITIONS
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Source: EIN Presswire